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BANNER SYSTEMS
- 3:2 ratio.
- 2000 Free Impressions upon validation.
- 400x40 and468x60sized banners.
- They have targeting so you can pick where to show your banner. However the categories are very broad.
- You may also block certain types of banners from appearing on your site
Statistics are acceptable. Everything is on one page and they don't give much detail.
- They do have a page by page stats report which shows you what hits are on each page. However there is a long list of these even if you are only using three pages you still get a list of 100.
Disadvantages
- They only allow you to have one banner at a time.
- There is no way to log off of the system.
- There is no referral system
- Banners have a built in link to Link Hut along the bottom, so there are no ‘clean’ banners. This might be acceptable if you got some credit if someone signs up but you don't.
- Target categories are very broad. It's not easy to target your add very easily.
- Neither the target or blocking categories are listed in your account stats. You have no idea what you selected. They only show you what you can have.
- Account updating is poor.
- Stats are poor. They only show overviews and then details for each page which are not the easyest to follow.
- There is not way to change things on the stats easily.
- Clicking on the number next to the page stats brings up the page that the code is no. However it not always the lastest updated code that’s on your website. They must use a cache that they don't update that often. (We check this after updateing our website, it was still showing inaccuate code two weeks later)
- Express their click ratios as percentages. All other exchanges use a 1:### numbering system. This means you can't compare your performance on this exchange with the others. It’s not easy to figure what a ratio of 36.5% means and how can you have a ratio of 260%? (listed in their top banner performers).
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Their website vanished completely for about a month last year. They were still showing banners but you could not get to their site for any updates. There was no notification to members that this had happened or why. Makes you nervous it might happen again.
Conclusion.
Acceptable. If you really need another exchange to round out your stuff. However if you only need a couple of exchanges we would not bother with this one. We really don't like the fact they they don't tell you what choices you have made in targeting and blocking. We also don't like the long list of empty pages that need to be scrolled down. We also don't like the fact they they advertise their exchange on the banner with no reward to you.
Your choice.
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